Apple's budget MacBook Neo and iPhone e-series top sales in Russia after March launch, with Neo accounting for 14% of laptop sales and iPhone e-series 34% of smartphone sales, Kommersant reports.
Immediately after their March release, budget MacBook Neo and iPhone e-series models entered Apple's top sales in Russia. Pre-orders for the Neo accounted for 14% of all Apple laptops, and iPhone e-series for 34% of all Apple smartphones. The average price for a MacBook Neo was 58,000 rubles, and for an iPhone 17e — 64,000 rubles. The new models are cheaper than previous generations: the iPhone 17e is 25,000 rubles cheaper than the iPhone 16e, and the new iPad Air is 7,000 rubles cheaper than last year's model. Reasons cited include a stronger ruble, stabilized logistics, and increased competition.
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