Signal packet/Home/Wire/Technology
TechnologyRussiaMediumScore 5.0

Apple's budget MacBook Neo and iPhone e-series top sales in Russia after March launch, with Neo accounting for 14% of laptop sales and iPhone e-series 34% of smartphone sales, Kommersant reports.

Immediately after their March release, budget MacBook Neo and iPhone e-series models entered Apple's top sales in Russia. Pre-orders for the Neo accounted for 14% of all Apple laptops, and iPhone e-series for 34% of all Apple smartphones. The average price for a MacBook Neo was 58,000 rubles, and for an iPhone 17e — 64,000 rubles. The new models are cheaper than previous generations: the iPhone 17e is 25,000 rubles cheaper than the iPhone 16e, and the new iPad Air is 7,000 rubles cheaper than last year's model. Reasons cited include a stronger ruble, stabilized logistics, and increased competition.

Quick reaction

One tap helps tune what we surface next.

Reader discussion

Public comments
0/1000

No comments yet. Start the discussion around this signal.

Follow this signal

Get updates on this story

We will email you if this changes materially. No spam. Daily brief optional.

Map context

Open map near Russia

Keep the story in context with nearby live signals, countries, and category movement.

Open live map

Related coverage

More live signals

Continue with the live feed.

The fastest nearby updates load from the public feed, not the enriched story endpoint.

Continue with live feed

Monitor

Track follow-ups in Monitor

Turn this public story into a watchlist seed for matching future signals, team alerts, and operational routing.

Signals API

Use these signals via API

Evaluate structured event payloads, canonical URLs, categories, geo fields, and confidence metadata for your own workflows.